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10 Ways to Add QR Codes to Your Company’s Marketing Mix

by  TashaCunningham

Have you ever heard of a QR code or Microsoft Tag? If those terms sound likes a foreign language to you, you\’re not alone. While major brands like Kraft Foods, Procter and Gamble and Macy\’s have embraced them in their marketing campaigns recently, the average small business owner doesn\’t have a clue about using QR codes to drive customers to their products and services.

Although they\’ve have been around since the early 90s, QR codes didn\’t catch on in the United States until recently. QR or Quick Response codes are 2-dimensional bar codes, similar to ones you would find on a price tag at the clothing store. Using a scanner or reader available on your smartphone, your potential customers can scan the code and see where it takes them. Major brands use QR codes to take customers to discounts, freebies and special promotions.  A Microsoft Tag works just like a QR code, but can only be scanned with a Microsoft Tag Reader.

‘QR codes have helped us introduce our company to an entirely new customer base,’ said Amy Bergeron, director of marketing at the Kursch Group, a commercial real estate company in Victorville, California. ‘We\’ve put QR codes in storefronts of properties we are marketing. Now when potential buyers scan the QR codes with their smart phones, it takes them to a website that is set to showcase a particular location. They can see pictures of the property, get details such as square footage and price and contact a realtor all without having to make a phone call or search the Internet.’

qrcode

Guerzo Business Solutions QR Code

While QR codes and Microsoft Tags can be used to educate potential customers about a product or service, they can also be used to reward them for their interest in your brand. Major corporations like Best Buy, Starbucks and Nike are using QR codes to cultivate new customers and thank existing ones who have been loyal to the respective brand.

‘We\’re seeing marketers using QR codes to create buzz and get consumers excited about their brands,’ said Matthias Galica, creator of ShareSquare, a founder and CEO of ShareSquare, a platform that allows anyone to create, share and market QR codes. ‘QR codes have been around for a long time and are in use around the world, but in the U.S., they\’ve taken off because now there is an installation base. As long as you have a smart phone, you can install a QR code reader. That has caused an explosion in the popularity of QR codes.’

So how can you use QR codes and Microsoft Tags in your business? Here are 10 ideas to get you started and remember, when potential customers go to the trouble of scanning your QR codes or tags, it is imperative that you give them something they can use.

1. GIVE THEM A DISCOUNT. When customers scan your code, reward them with a coupon for a 20discount off their next purchase.

2. GIVE THEM A DAILY DEAL. Encourage customers to scan the same QR code every day for a week to get a daily deal good for discounts, freebies and other rewards. This will create constant buzz about your product or service and keep your customers coming back.

3. GIVE THEM A FREEBIE. When customers scan your QR code, give them something free like a product sample or a 2-for-1 deal.

4. REWARD THEM FOR TAKING ACTION. Use QR codes to build your Facebook fan page or e-mail newsletter list. When customers scan your QR code, take them to a website where they can sign up for your e-mail newsletter or like your Facebook page. Once they complete the call to action, send them an e-mail with a discount, freebie or special promotion.

5. GIVE THEM A FREE DOWNLOAD. If you use e-books to market your business, use QR codes to distribute them. When customers scan the code, give them a free e-book download and the opportunity to sign-up to receive future special promotions from your company.

6. GIVE THEM FREE TICKETS. If you use event marketing to promote your business, use QR codes to hand out free tickets. When the code is scanned, make sure it leads to a website where potential customers can download their free tickets.

7. GIVE THEM EXCLUSIVE ACCESS. QR codes can be used to give potential and existing customers exclusive VIP access to events, sales and special promotions. When the code is scanned ensure that it leads to a website, video, text message or phone number that will allow customers to enjoy their exclusive access.

8. GIVE THEM A HEADS UP. If you want to pique a customer\’s interest in a specific product or service that you\’re planning to offer on sale, use QR codes and tags to tell them about it in advance. Place a QR code on your printed marketing materials that leads to a website where customers can get details about the sale and even pre-order.

9. GIVE THEM AN INVITATION. Use QR codes or tags in your event marketing to invite potential customers to events. If you\’re having a launch party for a new product, create a QR code that leads to the event invite and a way for customers to RSVP.

10. GIVE THEM SOME HELP. Use QR codes or tags to give customers more information about your product or service. Put a QR code or Microsoft Tag on your website, printed marketing materials or promotion items that leads to an FAQ web page where customers can get answers to their questions via e-mail or live chat.

Additional Tips:

  • Educate your customers about QR codes and how they can use them to get access to discounts, special offers and other promotions that will save them money on your product or service.
  • Show your customers where they can download QR code readers for iPhone, Android and Blackberry to unlock your company\’s QR codes.
  • Place links to popular code readers on your marketing materials to make it easy for customers to unlock your QR codes.
  • Use one of these five free tools to generate QR codes for your business

ShareSquarehttp://www.GetShareSquare.com

BeQRious http://www.beqrious.com/

Delivrhttp://delivr.com/

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Article Source: http://www.articlesbase.com/marketing-tips-articles/10-ways-to-add-qr-codes-to-your-companys-marketing-mix-4890165.html

About the Author

Tasha Cunningham is a newspaper columnist and technology expert who has been featured on CNN, MSNBC, the New York Times and numerous other media outlets.

I Would Never Buy Like That!

How many times have you heard this?

To me, this means a person does not understand his own personal style.  I take a unique approach to assess that style, and use that knowledge to improve their sales effectiveness. It helps almost everyone, and has created many new sales.  Here’s how it works.

We all have a basic behavior from early in life, barring anything severe that would change it.  Children who do not follow directions typically do not do so in adulthood, either.  The key is to understand it, not to change into a perfect person.

This style shapes our preferred buying experience.  Some people want to research the company and product online and in print, and others will buy something simply because it is new.  Some buy at the first meeting, others would never dream of doing so.  This is easier to see when you are the consumer, not as easy when you are doing the selling.

When you are selling, you naturally gravitate toward the style you understand.  So, a no-details person may not have enough background material for that research-focused buyer.  And the researcher may bore a top-line person right out of a sale.  By becoming a bit more like the person you are selling to, your product or service merits can more easily shine.

The first step toward improved sales results using this approach is to understand where you fit in the communication spectrum.  This knowledge leads to the ability to understand the preferences of others.  Then, you can adapt a sales process for each type of buyer.

Sound complicated?  Consider the alternatives:  more networking, cold calling, more pay-per-click.  Think about the improvement to your sales results that could come from doubling your close rate.  More revenue, less work.  And all simply by learning something new!

One of my clients in 2008 told me that this technique was the single most important thing he learned that year.  I saw him a few weeks ago, and he repeated that sentiment, extending it to the present.

Just changing your mind can change your sales results.   Oh – this knowledge helps with your personal relationships, too.  One new skill – two (or more) new improvements.  Sweet!

Do you use these techniques?  If so, I would love to hear about your experiences.

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