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10 Ways to Add QR Codes to Your Company’s Marketing Mix

by  TashaCunningham

Have you ever heard of a QR code or Microsoft Tag? If those terms sound likes a foreign language to you, you\’re not alone. While major brands like Kraft Foods, Procter and Gamble and Macy\’s have embraced them in their marketing campaigns recently, the average small business owner doesn\’t have a clue about using QR codes to drive customers to their products and services.

Although they\’ve have been around since the early 90s, QR codes didn\’t catch on in the United States until recently. QR or Quick Response codes are 2-dimensional bar codes, similar to ones you would find on a price tag at the clothing store. Using a scanner or reader available on your smartphone, your potential customers can scan the code and see where it takes them. Major brands use QR codes to take customers to discounts, freebies and special promotions.  A Microsoft Tag works just like a QR code, but can only be scanned with a Microsoft Tag Reader.

‘QR codes have helped us introduce our company to an entirely new customer base,’ said Amy Bergeron, director of marketing at the Kursch Group, a commercial real estate company in Victorville, California. ‘We\’ve put QR codes in storefronts of properties we are marketing. Now when potential buyers scan the QR codes with their smart phones, it takes them to a website that is set to showcase a particular location. They can see pictures of the property, get details such as square footage and price and contact a realtor all without having to make a phone call or search the Internet.’

qrcode

Guerzo Business Solutions QR Code

While QR codes and Microsoft Tags can be used to educate potential customers about a product or service, they can also be used to reward them for their interest in your brand. Major corporations like Best Buy, Starbucks and Nike are using QR codes to cultivate new customers and thank existing ones who have been loyal to the respective brand.

‘We\’re seeing marketers using QR codes to create buzz and get consumers excited about their brands,’ said Matthias Galica, creator of ShareSquare, a founder and CEO of ShareSquare, a platform that allows anyone to create, share and market QR codes. ‘QR codes have been around for a long time and are in use around the world, but in the U.S., they\’ve taken off because now there is an installation base. As long as you have a smart phone, you can install a QR code reader. That has caused an explosion in the popularity of QR codes.’

So how can you use QR codes and Microsoft Tags in your business? Here are 10 ideas to get you started and remember, when potential customers go to the trouble of scanning your QR codes or tags, it is imperative that you give them something they can use.

1. GIVE THEM A DISCOUNT. When customers scan your code, reward them with a coupon for a 20discount off their next purchase.

2. GIVE THEM A DAILY DEAL. Encourage customers to scan the same QR code every day for a week to get a daily deal good for discounts, freebies and other rewards. This will create constant buzz about your product or service and keep your customers coming back.

3. GIVE THEM A FREEBIE. When customers scan your QR code, give them something free like a product sample or a 2-for-1 deal.

4. REWARD THEM FOR TAKING ACTION. Use QR codes to build your Facebook fan page or e-mail newsletter list. When customers scan your QR code, take them to a website where they can sign up for your e-mail newsletter or like your Facebook page. Once they complete the call to action, send them an e-mail with a discount, freebie or special promotion.

5. GIVE THEM A FREE DOWNLOAD. If you use e-books to market your business, use QR codes to distribute them. When customers scan the code, give them a free e-book download and the opportunity to sign-up to receive future special promotions from your company.

6. GIVE THEM FREE TICKETS. If you use event marketing to promote your business, use QR codes to hand out free tickets. When the code is scanned, make sure it leads to a website where potential customers can download their free tickets.

7. GIVE THEM EXCLUSIVE ACCESS. QR codes can be used to give potential and existing customers exclusive VIP access to events, sales and special promotions. When the code is scanned ensure that it leads to a website, video, text message or phone number that will allow customers to enjoy their exclusive access.

8. GIVE THEM A HEADS UP. If you want to pique a customer\’s interest in a specific product or service that you\’re planning to offer on sale, use QR codes and tags to tell them about it in advance. Place a QR code on your printed marketing materials that leads to a website where customers can get details about the sale and even pre-order.

9. GIVE THEM AN INVITATION. Use QR codes or tags in your event marketing to invite potential customers to events. If you\’re having a launch party for a new product, create a QR code that leads to the event invite and a way for customers to RSVP.

10. GIVE THEM SOME HELP. Use QR codes or tags to give customers more information about your product or service. Put a QR code or Microsoft Tag on your website, printed marketing materials or promotion items that leads to an FAQ web page where customers can get answers to their questions via e-mail or live chat.

Additional Tips:

  • Educate your customers about QR codes and how they can use them to get access to discounts, special offers and other promotions that will save them money on your product or service.
  • Show your customers where they can download QR code readers for iPhone, Android and Blackberry to unlock your company\’s QR codes.
  • Place links to popular code readers on your marketing materials to make it easy for customers to unlock your QR codes.
  • Use one of these five free tools to generate QR codes for your business

ShareSquarehttp://www.GetShareSquare.com

BeQRious http://www.beqrious.com/

Delivrhttp://delivr.com/

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Article Source: http://www.articlesbase.com/marketing-tips-articles/10-ways-to-add-qr-codes-to-your-companys-marketing-mix-4890165.html

About the Author

Tasha Cunningham is a newspaper columnist and technology expert who has been featured on CNN, MSNBC, the New York Times and numerous other media outlets.

Laptops? So ‘00s!

  by Patricia Guerzo 

You just got your head around social media, and now something new has popped up on the marketing radar screen.  What is this new thing?  It’s a phone!

Smartphones are everywhere in the news, with stories about new tasks a phone can do, beyond making calls.  Smartphones are becoming the new PC.  It is predicted that October 2012 will be the tipping point where smartphones equal “function phones.” (Asymco 8/10/11 article, “155 Million Mobile Phone Users Don’t Use Smartphones”)

This change in technology has created an opportunity for businesses to tweak their marketing strategy and stand out to consumers.  While the whole area of smartphone marketing is new, I would like to share a “primer” to get you started.

First, get ready to be seen.  Unless your website is new, it may not be formatted for mobile viewing.  A smartphone will see just 10-15% of the page at any time.  Your web resource can easily format your site for smartphone viewing.

While this may seem insignificant, fast forward to next October, when more than half of all phone users may give a brand “halo” to companies that aim to be visually appealing on their phone.  Like the absence of a social media presence today, by next year any company whose site does not display properly on a smartphone could be viewed as behind the times.

Next, get a QR code, and link it to your Facebook Page.  Use this little picture on your print materials to link to a reader to your page using the smartphone that is probably within their reach.  QR stands for quick response, the time it can take from a visual cue to a connection to a URL.

A word of caution – it takes about 45 seconds to scan the code, and open the URL.  So don’t expect drivers to scan it while moving.  In some states, QR reading is the same as texting while driving – illegal for safety reasons.  Place it instead in locations where people are waiting – restaurant table, waiting room.

Once your URL has been loaded into someone’s phone, they can access it in their history.  Your site becomes one of several dozen in their handheld device’s history, separating you from the three trillion other websites.

Now, make it portable.  Apply your QR code to a tabletop vinyl display and put it up whenever your company has an event.  Leave it up in your lobby or window at other times.

Because these codes are so new, many advertisers surround their QR codes with text that tells the reader what that code will access – “Watch this video.”  This helps introduce the technology by providing benefits, so consider this simple technique to increase the activity on your code.

I love these tactics, because they are cost-effective (QR codes are free) and piggyback on the smartphone popularity that will last for the foreseeable future.  QR Codes may breathe new life into print and postcards, too.  Take an hour or two to work ON your business and get into the phones of your new customers!

Top 10 SEO Facebook Strategies

by batteriescompany

facebook-logoFacebook is more and more becoming a ‘second home page’ for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization. Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees. Search engine optimization reveals your Facebook Page to Facebook\’s total user base. In fact, Facebook has taken big steps to improve its own web optimization in recent weeks and months, increasing its own worth and creating opportunities for Page managers to benefit immediately.

Listed below are TEN SEO techniques and tactics every Facebook Page user will need to understand:

1. Decide on the Best Title for Your Facebook Page – and Don\’t Ever Change It

Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to conceal your updates from their Facebook feed. Secondly, don\’t give into the temptation to choose a completely common page title. Facebook\’s intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.

The bottom line: Work with your corporation\’s true title as the name of the page and when you choose your Page\’s name, don\’t alter it. Facebook makes use of your Page name in the title of the Page, Fujitsu lifebook t4210 battery and considering that Google dings webpages when their particular titles change, changing your Facebook Page\’s name can cost you SEO points.

2. Select the Very Best URL for Your Facebook Page

Facebook recently provided the flexibility to choose a title for your Facebook Page, just about the most important SEO option on Facebook to date. Facebook wants Pages to legitimately stand for the identities of businesses. Brand names with commonly used titles have had their rights suspended previously.

The soundest solution would be to decide on a username which authentically presents your online business or company. As soon as you select a Facebook username/URL for your Page, it cannot be altered. So, look for a username you are going to be at ease, and satisfied, with for the future. If you have a company that specializes in replica watches, make the URL something to do with replica watches.

3. Use the ‘About’ box to Place Key Phrase-Thick Content at the Top of the Page

One critical SEO approach that needs to be utilized in your Facebook Page whenever achievable is inserting key phrase-thick content as close to the top of the Page as it can be. Since Facebook restricts exactly where Page managers can place substantial sections of textual content on the Wall of Facebook Pages, the ‘About’ box basically is the best location in the CSS structure of the page to incorporate custom content. You will find there\’s 250 character restriction, so choose your words, Toshiba PA3534U-1BAS Battery and phrases sensibly.

4. Use the ‘Info’ Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page

Facebook creates an ‘Info’ tab for each Facebook Page which has fields made up of important illustrative data about the Page. It\’s imperative that you complete all these fields, for the reason that they provide the option to add keyword phrases, content, and hyperlinks that may improve the content material rating within your Facebook Page for many kinds of Google queries. The specific fields existing could differ based on the type you choose for your Page whenever you create it, so pick out the class which most effectively meets your business needs.

5. Develop ‘Static FBML’ Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page

While chances to place substantial blocks of textual content on the default tab of the Facebook Page tend to be quite restricted, Facebook enables Page managers to set-up supplemental boxes or tabs which could carry any type of subject matter, including text, images, and hyperlinks. Adding content boxes or tabs to your Page could be a terrific way to supercharge the score of your Page.

6. Publish Direct Backlinks Aimed at Your Website Inside Your Page\’s Stream

Status updates offer a highly effective solution to place direct backlinks at the top of your respective Page. Since Google boosts ranking for webpages which link to relevant internet sites – and penalizes pages which link to irrelevant web pages or that add a great number of inbound links too suddenly – posting hyperlinks in status updates can be quite an effective and reliable approach to better rank your Facebook Page.

You can find 2 methods to submit hyperlinks:

a. Including the URL within the text of the status update itself.

b. Using the ‘attach link’ function.

7. Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board

This almost goes without saying, yet it\’s crucial that you regularly spread useful subject matter on the Facebook Page, along with always making use of all offered illustrative fields on every single kind of content shared. When posting images apply lengthy, Bosch 2607335037 Power Tools Battery and key phrase-thick explanations. Use the resources Facebook provides for your entire gain.

8. Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites

Just as a good number of inbound links from high-authority web pages can help improve PageRank for regular internet websites, acquiring inbound links for your Facebook Page may improve its PR as well. You can accomplish this with text backlinks, but Facebook has also developed a badge which it encourages Page managers to utilize.

9. Get Intra-Facebook Inbound Links by Simply Acquiring More Facebook Supporters

The more fans you get, the more backlinks you will have to your own Page inside of Facebook. For Pages with thousands of supporters, the volume of backlinks mounts up.

10. Reinforce Intra-Facebook Linking by Getting Followers to Review and Like Content in Your Stream

Whenever supporters comment or like content in your Facebook Page\’s stream, Facebook links their name back to their own Facebook profile page. Subsequently, once the profile stubs of those supporters who\’ve put up feedback and likes on your own Page are listed, Google will discover more reciprocal links between your Page and your Page\’s followers, which it will see to be a much better relationship. This results in a cycle of enhanced link weight from the listed profile page stubs to your Page.

Article Source: http://www.articlesbase.com/seo-articles/top-10-seo-facebook-strategies-4733433.html

About the Author

www.batteries-company.com – Australia leading battery company for Toshiba laptop batteries, HP laptop batteries, Fujitsu laptop batteries, Olympus camera batteries, Canon camcorder batteries, Makita power tools batteries, Dewalt power tools batteries.

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