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10 Ways to Add QR Codes to Your Company’s Marketing Mix

by  TashaCunningham

Have you ever heard of a QR code or Microsoft Tag? If those terms sound likes a foreign language to you, you\’re not alone. While major brands like Kraft Foods, Procter and Gamble and Macy\’s have embraced them in their marketing campaigns recently, the average small business owner doesn\’t have a clue about using QR codes to drive customers to their products and services.

Although they\’ve have been around since the early 90s, QR codes didn\’t catch on in the United States until recently. QR or Quick Response codes are 2-dimensional bar codes, similar to ones you would find on a price tag at the clothing store. Using a scanner or reader available on your smartphone, your potential customers can scan the code and see where it takes them. Major brands use QR codes to take customers to discounts, freebies and special promotions.  A Microsoft Tag works just like a QR code, but can only be scanned with a Microsoft Tag Reader.

‘QR codes have helped us introduce our company to an entirely new customer base,’ said Amy Bergeron, director of marketing at the Kursch Group, a commercial real estate company in Victorville, California. ‘We\’ve put QR codes in storefronts of properties we are marketing. Now when potential buyers scan the QR codes with their smart phones, it takes them to a website that is set to showcase a particular location. They can see pictures of the property, get details such as square footage and price and contact a realtor all without having to make a phone call or search the Internet.’

qrcode

Guerzo Business Solutions QR Code

While QR codes and Microsoft Tags can be used to educate potential customers about a product or service, they can also be used to reward them for their interest in your brand. Major corporations like Best Buy, Starbucks and Nike are using QR codes to cultivate new customers and thank existing ones who have been loyal to the respective brand.

‘We\’re seeing marketers using QR codes to create buzz and get consumers excited about their brands,’ said Matthias Galica, creator of ShareSquare, a founder and CEO of ShareSquare, a platform that allows anyone to create, share and market QR codes. ‘QR codes have been around for a long time and are in use around the world, but in the U.S., they\’ve taken off because now there is an installation base. As long as you have a smart phone, you can install a QR code reader. That has caused an explosion in the popularity of QR codes.’

So how can you use QR codes and Microsoft Tags in your business? Here are 10 ideas to get you started and remember, when potential customers go to the trouble of scanning your QR codes or tags, it is imperative that you give them something they can use.

1. GIVE THEM A DISCOUNT. When customers scan your code, reward them with a coupon for a 20discount off their next purchase.

2. GIVE THEM A DAILY DEAL. Encourage customers to scan the same QR code every day for a week to get a daily deal good for discounts, freebies and other rewards. This will create constant buzz about your product or service and keep your customers coming back.

3. GIVE THEM A FREEBIE. When customers scan your QR code, give them something free like a product sample or a 2-for-1 deal.

4. REWARD THEM FOR TAKING ACTION. Use QR codes to build your Facebook fan page or e-mail newsletter list. When customers scan your QR code, take them to a website where they can sign up for your e-mail newsletter or like your Facebook page. Once they complete the call to action, send them an e-mail with a discount, freebie or special promotion.

5. GIVE THEM A FREE DOWNLOAD. If you use e-books to market your business, use QR codes to distribute them. When customers scan the code, give them a free e-book download and the opportunity to sign-up to receive future special promotions from your company.

6. GIVE THEM FREE TICKETS. If you use event marketing to promote your business, use QR codes to hand out free tickets. When the code is scanned, make sure it leads to a website where potential customers can download their free tickets.

7. GIVE THEM EXCLUSIVE ACCESS. QR codes can be used to give potential and existing customers exclusive VIP access to events, sales and special promotions. When the code is scanned ensure that it leads to a website, video, text message or phone number that will allow customers to enjoy their exclusive access.

8. GIVE THEM A HEADS UP. If you want to pique a customer\’s interest in a specific product or service that you\’re planning to offer on sale, use QR codes and tags to tell them about it in advance. Place a QR code on your printed marketing materials that leads to a website where customers can get details about the sale and even pre-order.

9. GIVE THEM AN INVITATION. Use QR codes or tags in your event marketing to invite potential customers to events. If you\’re having a launch party for a new product, create a QR code that leads to the event invite and a way for customers to RSVP.

10. GIVE THEM SOME HELP. Use QR codes or tags to give customers more information about your product or service. Put a QR code or Microsoft Tag on your website, printed marketing materials or promotion items that leads to an FAQ web page where customers can get answers to their questions via e-mail or live chat.

Additional Tips:

  • Educate your customers about QR codes and how they can use them to get access to discounts, special offers and other promotions that will save them money on your product or service.
  • Show your customers where they can download QR code readers for iPhone, Android and Blackberry to unlock your company\’s QR codes.
  • Place links to popular code readers on your marketing materials to make it easy for customers to unlock your QR codes.
  • Use one of these five free tools to generate QR codes for your business

ShareSquarehttp://www.GetShareSquare.com

BeQRious http://www.beqrious.com/

Delivrhttp://delivr.com/

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Article Source: http://www.articlesbase.com/marketing-tips-articles/10-ways-to-add-qr-codes-to-your-companys-marketing-mix-4890165.html

About the Author

Tasha Cunningham is a newspaper columnist and technology expert who has been featured on CNN, MSNBC, the New York Times and numerous other media outlets.

Top 10 SEO Facebook Strategies

by batteriescompany

facebook-logoFacebook is more and more becoming a ‘second home page’ for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization. Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees. Search engine optimization reveals your Facebook Page to Facebook\’s total user base. In fact, Facebook has taken big steps to improve its own web optimization in recent weeks and months, increasing its own worth and creating opportunities for Page managers to benefit immediately.

Listed below are TEN SEO techniques and tactics every Facebook Page user will need to understand:

1. Decide on the Best Title for Your Facebook Page – and Don\’t Ever Change It

Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to conceal your updates from their Facebook feed. Secondly, don\’t give into the temptation to choose a completely common page title. Facebook\’s intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.

The bottom line: Work with your corporation\’s true title as the name of the page and when you choose your Page\’s name, don\’t alter it. Facebook makes use of your Page name in the title of the Page, Fujitsu lifebook t4210 battery and considering that Google dings webpages when their particular titles change, changing your Facebook Page\’s name can cost you SEO points.

2. Select the Very Best URL for Your Facebook Page

Facebook recently provided the flexibility to choose a title for your Facebook Page, just about the most important SEO option on Facebook to date. Facebook wants Pages to legitimately stand for the identities of businesses. Brand names with commonly used titles have had their rights suspended previously.

The soundest solution would be to decide on a username which authentically presents your online business or company. As soon as you select a Facebook username/URL for your Page, it cannot be altered. So, look for a username you are going to be at ease, and satisfied, with for the future. If you have a company that specializes in replica watches, make the URL something to do with replica watches.

3. Use the ‘About’ box to Place Key Phrase-Thick Content at the Top of the Page

One critical SEO approach that needs to be utilized in your Facebook Page whenever achievable is inserting key phrase-thick content as close to the top of the Page as it can be. Since Facebook restricts exactly where Page managers can place substantial sections of textual content on the Wall of Facebook Pages, the ‘About’ box basically is the best location in the CSS structure of the page to incorporate custom content. You will find there\’s 250 character restriction, so choose your words, Toshiba PA3534U-1BAS Battery and phrases sensibly.

4. Use the ‘Info’ Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page

Facebook creates an ‘Info’ tab for each Facebook Page which has fields made up of important illustrative data about the Page. It\’s imperative that you complete all these fields, for the reason that they provide the option to add keyword phrases, content, and hyperlinks that may improve the content material rating within your Facebook Page for many kinds of Google queries. The specific fields existing could differ based on the type you choose for your Page whenever you create it, so pick out the class which most effectively meets your business needs.

5. Develop ‘Static FBML’ Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page

While chances to place substantial blocks of textual content on the default tab of the Facebook Page tend to be quite restricted, Facebook enables Page managers to set-up supplemental boxes or tabs which could carry any type of subject matter, including text, images, and hyperlinks. Adding content boxes or tabs to your Page could be a terrific way to supercharge the score of your Page.

6. Publish Direct Backlinks Aimed at Your Website Inside Your Page\’s Stream

Status updates offer a highly effective solution to place direct backlinks at the top of your respective Page. Since Google boosts ranking for webpages which link to relevant internet sites – and penalizes pages which link to irrelevant web pages or that add a great number of inbound links too suddenly – posting hyperlinks in status updates can be quite an effective and reliable approach to better rank your Facebook Page.

You can find 2 methods to submit hyperlinks:

a. Including the URL within the text of the status update itself.

b. Using the ‘attach link’ function.

7. Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board

This almost goes without saying, yet it\’s crucial that you regularly spread useful subject matter on the Facebook Page, along with always making use of all offered illustrative fields on every single kind of content shared. When posting images apply lengthy, Bosch 2607335037 Power Tools Battery and key phrase-thick explanations. Use the resources Facebook provides for your entire gain.

8. Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites

Just as a good number of inbound links from high-authority web pages can help improve PageRank for regular internet websites, acquiring inbound links for your Facebook Page may improve its PR as well. You can accomplish this with text backlinks, but Facebook has also developed a badge which it encourages Page managers to utilize.

9. Get Intra-Facebook Inbound Links by Simply Acquiring More Facebook Supporters

The more fans you get, the more backlinks you will have to your own Page inside of Facebook. For Pages with thousands of supporters, the volume of backlinks mounts up.

10. Reinforce Intra-Facebook Linking by Getting Followers to Review and Like Content in Your Stream

Whenever supporters comment or like content in your Facebook Page\’s stream, Facebook links their name back to their own Facebook profile page. Subsequently, once the profile stubs of those supporters who\’ve put up feedback and likes on your own Page are listed, Google will discover more reciprocal links between your Page and your Page\’s followers, which it will see to be a much better relationship. This results in a cycle of enhanced link weight from the listed profile page stubs to your Page.

Article Source: http://www.articlesbase.com/seo-articles/top-10-seo-facebook-strategies-4733433.html

About the Author

www.batteries-company.com – Australia leading battery company for Toshiba laptop batteries, HP laptop batteries, Fujitsu laptop batteries, Olympus camera batteries, Canon camcorder batteries, Makita power tools batteries, Dewalt power tools batteries.

Is That Legal? Facebook, Background Checks & Drug Tests

By Kim Ann Zimmermann, ITTechNewsDaily Contributor

“Bill” was the go-to guy at work who got along well with his colleagues and earned a promotion. But when his co-workers Googled him, they found out he had been convicted of domestic violence, and no one wanted to work with him.

“Jane” was a mild-mannered office worker by day, but when her co-workers friended her on Facebook, they found she was a party girl. When they shared what they found with management she was denied a raise.

These kinds of revelations — and worse — are all too common in the wake of the development of social media. Figuring out what information is public and, therefore, allowed to be used in hiring and employment decisions is not as simple as it may seem.

Legal vs. available

“It is not necessarily illegal for employers and co-workers to discover this type of information online or through other means, but employers can’t use protected information such as age, race, gender, disabilities and sexual orientation when making hiring decisions or employment decisions once the person is working at the company,” said Roy L. Cohen, New York-based career coach and author of “The Wall Street Professional’s Survival Guide” (FT Press, 2010).

While many of those protections are a result of civil rights laws from the 1960s, today’s employers don’t need to go very far to find out a lot of things about their employees and job candidates that would have remained unknown before the digital age.

“The law trails the technology here and employers can easily find out things that they couldn’t easily find out before, and people often walk into an interview with a potential employer and the person they’re interviewing with already knows what they look like from their picture on Facebook, along with their age, race and marital status,” said Mark Neuberger, of counsel in the Miami office of Foley & Lardner LLP. “Employers can find out a lot of information that may or may not be relevant to making a good personnel decision.”

Here are some of the common methods employers use to research the background of employees and potential employees and a legal reality check as well.

Social media: Legal

As long as employers are not using information they discovered about protected subjects such as a person’s age, race or marital status, it is perfectly legal to check out someone’s social media pages. In fact, job candidates and employees being considered for promotions should expect employers to take their social media activities into consideration.

“While the law in this area is evolving and continues to evolve, it may be unrealistic to expect meaningful privacy regardless of the privacy settings placed on a social media page,” said Lawrence D. Bernfeld, a partner in the New York law firm Graubard Miller. “An executive recruiter, for example, may be a friend of a friend. Also, even someone who is a direct friend has the ability to capture a screen image and forward it to others.”

Representing both companies and executives, Bernfeld said that employers may view a person’s social media profile to verify information on résumés and to assess communication skills, among other proper uses. If employers discover Web-based information that the law protects against discriminatory use, they must not use such information in the decision-making process.

Employers and prospective employees are making use of social media sites before an in-person meeting. “More and more employees are using social media as a screening method,” said Jason Maxwell, president of MassPay, a human resources and payroll services company based in Beverly, Mass.

He said the one thing employers cannot do is create a false identity to lure someone into sharing information.

“But I’ve seen instances where someone called in sick and posted pictures of themselves at a Red Sox game,” and since the pictures were not obtained using a false Facebook page or other deceptive method, they were fair game for the employer to look at and use in making personnel decisions.

Melissa Giovagnoli Wilson, founder and CEO of Networlding, a Chicago-based consulting firm, said employers should establish rules of conduct for social media usage. “It should include information such as what would be cause for dismissal, such as sharing sensitive company information or using profanity.”

Contacting previous employers: Legal

“In many cases, you’re not going to get more than name, rank and serial number, but it is perfectly legal to check references,” Neuberger said. “Most employers are not going to share much more than that based on the advice of their lawyers.”

Background checks: Legal, with restrictions

In today’s economy, there are a lot of people with bad credit and superior job skills. While background checks, including credit checks, are legal, it is important to get the consent of job candidates and employees.

“The Equal Employment Opportunity Commission and the Fair Credit Reporting Act come into play when you’re talking about credit checks, as the EEOC in particular is making the argument that using credit reports as a condition of employment can be discriminatory toward minorities,” Neuberger said.

Neuberger said the use of some information discovered during a background check can be tricky.

“Again, the EEOC is concerned about the adverse impact on minorities,” Neuberger said. While criminal background is not off limits, he said some states are placing limitations on the use of this information. “Employers generally look at the recentness of the conviction and the age of the individual at the time,” he said. “A marijuana conviction 20 years ago is generally viewed differently than being convicted of embezzlement a year ago when you’re looking for work in the financial field.”

Drug/alcohol testing: Legal, with restrictions

While many companies have policies against drug and alcohol use on the job and require employees to submit to periodic testing, it is important that potential and existing employees be aware of the policies. “There should be procedures in place, employees should be made aware of those procedures and those procedures should be strictly and consistently followed,” Neuberger said.

Growing Your Sales

As an advisor to entrepreneurs, I help businesses grow, and create the company envisioned by the owners.  This involves changing some aspect of the business, and working with employees to smoothly incorporate the new activities.  Unlike executives in big businesses, entrepreneurs do not have a team of department heads to deliver progress in all areas, and I help out by assembling teams as needed, and pitching in myself.

The most common problem I am seeing is unacceptable sales volumes.  The good news here is that social media tools can reach new potential customers more effectively than before.  The bad news is that these tools must be learned, or outsourced.   While social media was initially thought of as free, the time commitment has proven it to be anything but.

If your business needs more sales, then I have a few other ideas for you.  Social media may help you carry them out.

Do you need sales quickly?  If time is of the essence, go to your current customers. And if you are going to offer 25% off to new customers, why not offer a discount to your loyal customers too?  They already know you, and like you.

Do you have a product or service with specialty customers?  If your customers share a trait – location, ethnicity, hobby, then you can market to those people like them in other areas.  Did you know Facebook ads can be taken out without a fan page?  You can send the clicks to your website.

Note:  If you do not have e-commerce or phone support, then you have a few things to do before undertaking this step.  You do not want a new customer to have a bad experience due to your hasty actions!

The key to success is to develop a business plan to accomplish the new initiative, and to then “work the plan.”  Too often the Achilles Heel for a business is not vision, but persistence or follow through.  With all the “moving parts” of a business constantly needing attention, these weaknesses are to be expected.  The most successful entrepreneurs know their focus is critical, and they get someone to manage the details.  By accepting that they cannot do everything, they end up doing just that.

Do you know of a business that has it right?  If so, I would love to hear from you/them.  I will be highlighting the fighters and winners as we enter into a better economic time, giving them the credit they deserve.

Welcome!

Stay tuned for updates from Guerzo Business Solutions Center about small businesses and perspectives on social media outlets.  In the meantime, please visit our Facebook Page or our website for more information about who we are and how we can help your business!

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