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10 Ways to Add QR Codes to Your Company’s Marketing Mix

by  TashaCunningham

Have you ever heard of a QR code or Microsoft Tag? If those terms sound likes a foreign language to you, you\’re not alone. While major brands like Kraft Foods, Procter and Gamble and Macy\’s have embraced them in their marketing campaigns recently, the average small business owner doesn\’t have a clue about using QR codes to drive customers to their products and services.

Although they\’ve have been around since the early 90s, QR codes didn\’t catch on in the United States until recently. QR or Quick Response codes are 2-dimensional bar codes, similar to ones you would find on a price tag at the clothing store. Using a scanner or reader available on your smartphone, your potential customers can scan the code and see where it takes them. Major brands use QR codes to take customers to discounts, freebies and special promotions.  A Microsoft Tag works just like a QR code, but can only be scanned with a Microsoft Tag Reader.

‘QR codes have helped us introduce our company to an entirely new customer base,’ said Amy Bergeron, director of marketing at the Kursch Group, a commercial real estate company in Victorville, California. ‘We\’ve put QR codes in storefronts of properties we are marketing. Now when potential buyers scan the QR codes with their smart phones, it takes them to a website that is set to showcase a particular location. They can see pictures of the property, get details such as square footage and price and contact a realtor all without having to make a phone call or search the Internet.’

qrcode

Guerzo Business Solutions QR Code

While QR codes and Microsoft Tags can be used to educate potential customers about a product or service, they can also be used to reward them for their interest in your brand. Major corporations like Best Buy, Starbucks and Nike are using QR codes to cultivate new customers and thank existing ones who have been loyal to the respective brand.

‘We\’re seeing marketers using QR codes to create buzz and get consumers excited about their brands,’ said Matthias Galica, creator of ShareSquare, a founder and CEO of ShareSquare, a platform that allows anyone to create, share and market QR codes. ‘QR codes have been around for a long time and are in use around the world, but in the U.S., they\’ve taken off because now there is an installation base. As long as you have a smart phone, you can install a QR code reader. That has caused an explosion in the popularity of QR codes.’

So how can you use QR codes and Microsoft Tags in your business? Here are 10 ideas to get you started and remember, when potential customers go to the trouble of scanning your QR codes or tags, it is imperative that you give them something they can use.

1. GIVE THEM A DISCOUNT. When customers scan your code, reward them with a coupon for a 20discount off their next purchase.

2. GIVE THEM A DAILY DEAL. Encourage customers to scan the same QR code every day for a week to get a daily deal good for discounts, freebies and other rewards. This will create constant buzz about your product or service and keep your customers coming back.

3. GIVE THEM A FREEBIE. When customers scan your QR code, give them something free like a product sample or a 2-for-1 deal.

4. REWARD THEM FOR TAKING ACTION. Use QR codes to build your Facebook fan page or e-mail newsletter list. When customers scan your QR code, take them to a website where they can sign up for your e-mail newsletter or like your Facebook page. Once they complete the call to action, send them an e-mail with a discount, freebie or special promotion.

5. GIVE THEM A FREE DOWNLOAD. If you use e-books to market your business, use QR codes to distribute them. When customers scan the code, give them a free e-book download and the opportunity to sign-up to receive future special promotions from your company.

6. GIVE THEM FREE TICKETS. If you use event marketing to promote your business, use QR codes to hand out free tickets. When the code is scanned, make sure it leads to a website where potential customers can download their free tickets.

7. GIVE THEM EXCLUSIVE ACCESS. QR codes can be used to give potential and existing customers exclusive VIP access to events, sales and special promotions. When the code is scanned ensure that it leads to a website, video, text message or phone number that will allow customers to enjoy their exclusive access.

8. GIVE THEM A HEADS UP. If you want to pique a customer\’s interest in a specific product or service that you\’re planning to offer on sale, use QR codes and tags to tell them about it in advance. Place a QR code on your printed marketing materials that leads to a website where customers can get details about the sale and even pre-order.

9. GIVE THEM AN INVITATION. Use QR codes or tags in your event marketing to invite potential customers to events. If you\’re having a launch party for a new product, create a QR code that leads to the event invite and a way for customers to RSVP.

10. GIVE THEM SOME HELP. Use QR codes or tags to give customers more information about your product or service. Put a QR code or Microsoft Tag on your website, printed marketing materials or promotion items that leads to an FAQ web page where customers can get answers to their questions via e-mail or live chat.

Additional Tips:

  • Educate your customers about QR codes and how they can use them to get access to discounts, special offers and other promotions that will save them money on your product or service.
  • Show your customers where they can download QR code readers for iPhone, Android and Blackberry to unlock your company\’s QR codes.
  • Place links to popular code readers on your marketing materials to make it easy for customers to unlock your QR codes.
  • Use one of these five free tools to generate QR codes for your business

ShareSquarehttp://www.GetShareSquare.com

BeQRious http://www.beqrious.com/

Delivrhttp://delivr.com/

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Article Source: http://www.articlesbase.com/marketing-tips-articles/10-ways-to-add-qr-codes-to-your-companys-marketing-mix-4890165.html

About the Author

Tasha Cunningham is a newspaper columnist and technology expert who has been featured on CNN, MSNBC, the New York Times and numerous other media outlets.

Laptops? So ‘00s!

  by Patricia Guerzo 

You just got your head around social media, and now something new has popped up on the marketing radar screen.  What is this new thing?  It’s a phone!

Smartphones are everywhere in the news, with stories about new tasks a phone can do, beyond making calls.  Smartphones are becoming the new PC.  It is predicted that October 2012 will be the tipping point where smartphones equal “function phones.” (Asymco 8/10/11 article, “155 Million Mobile Phone Users Don’t Use Smartphones”)

This change in technology has created an opportunity for businesses to tweak their marketing strategy and stand out to consumers.  While the whole area of smartphone marketing is new, I would like to share a “primer” to get you started.

First, get ready to be seen.  Unless your website is new, it may not be formatted for mobile viewing.  A smartphone will see just 10-15% of the page at any time.  Your web resource can easily format your site for smartphone viewing.

While this may seem insignificant, fast forward to next October, when more than half of all phone users may give a brand “halo” to companies that aim to be visually appealing on their phone.  Like the absence of a social media presence today, by next year any company whose site does not display properly on a smartphone could be viewed as behind the times.

Next, get a QR code, and link it to your Facebook Page.  Use this little picture on your print materials to link to a reader to your page using the smartphone that is probably within their reach.  QR stands for quick response, the time it can take from a visual cue to a connection to a URL.

A word of caution – it takes about 45 seconds to scan the code, and open the URL.  So don’t expect drivers to scan it while moving.  In some states, QR reading is the same as texting while driving – illegal for safety reasons.  Place it instead in locations where people are waiting – restaurant table, waiting room.

Once your URL has been loaded into someone’s phone, they can access it in their history.  Your site becomes one of several dozen in their handheld device’s history, separating you from the three trillion other websites.

Now, make it portable.  Apply your QR code to a tabletop vinyl display and put it up whenever your company has an event.  Leave it up in your lobby or window at other times.

Because these codes are so new, many advertisers surround their QR codes with text that tells the reader what that code will access – “Watch this video.”  This helps introduce the technology by providing benefits, so consider this simple technique to increase the activity on your code.

I love these tactics, because they are cost-effective (QR codes are free) and piggyback on the smartphone popularity that will last for the foreseeable future.  QR Codes may breathe new life into print and postcards, too.  Take an hour or two to work ON your business and get into the phones of your new customers!

Top 10 SEO Facebook Strategies

by batteriescompany

facebook-logoFacebook is more and more becoming a ‘second home page’ for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization. Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees. Search engine optimization reveals your Facebook Page to Facebook\’s total user base. In fact, Facebook has taken big steps to improve its own web optimization in recent weeks and months, increasing its own worth and creating opportunities for Page managers to benefit immediately.

Listed below are TEN SEO techniques and tactics every Facebook Page user will need to understand:

1. Decide on the Best Title for Your Facebook Page – and Don\’t Ever Change It

Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to conceal your updates from their Facebook feed. Secondly, don\’t give into the temptation to choose a completely common page title. Facebook\’s intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.

The bottom line: Work with your corporation\’s true title as the name of the page and when you choose your Page\’s name, don\’t alter it. Facebook makes use of your Page name in the title of the Page, Fujitsu lifebook t4210 battery and considering that Google dings webpages when their particular titles change, changing your Facebook Page\’s name can cost you SEO points.

2. Select the Very Best URL for Your Facebook Page

Facebook recently provided the flexibility to choose a title for your Facebook Page, just about the most important SEO option on Facebook to date. Facebook wants Pages to legitimately stand for the identities of businesses. Brand names with commonly used titles have had their rights suspended previously.

The soundest solution would be to decide on a username which authentically presents your online business or company. As soon as you select a Facebook username/URL for your Page, it cannot be altered. So, look for a username you are going to be at ease, and satisfied, with for the future. If you have a company that specializes in replica watches, make the URL something to do with replica watches.

3. Use the ‘About’ box to Place Key Phrase-Thick Content at the Top of the Page

One critical SEO approach that needs to be utilized in your Facebook Page whenever achievable is inserting key phrase-thick content as close to the top of the Page as it can be. Since Facebook restricts exactly where Page managers can place substantial sections of textual content on the Wall of Facebook Pages, the ‘About’ box basically is the best location in the CSS structure of the page to incorporate custom content. You will find there\’s 250 character restriction, so choose your words, Toshiba PA3534U-1BAS Battery and phrases sensibly.

4. Use the ‘Info’ Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page

Facebook creates an ‘Info’ tab for each Facebook Page which has fields made up of important illustrative data about the Page. It\’s imperative that you complete all these fields, for the reason that they provide the option to add keyword phrases, content, and hyperlinks that may improve the content material rating within your Facebook Page for many kinds of Google queries. The specific fields existing could differ based on the type you choose for your Page whenever you create it, so pick out the class which most effectively meets your business needs.

5. Develop ‘Static FBML’ Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page

While chances to place substantial blocks of textual content on the default tab of the Facebook Page tend to be quite restricted, Facebook enables Page managers to set-up supplemental boxes or tabs which could carry any type of subject matter, including text, images, and hyperlinks. Adding content boxes or tabs to your Page could be a terrific way to supercharge the score of your Page.

6. Publish Direct Backlinks Aimed at Your Website Inside Your Page\’s Stream

Status updates offer a highly effective solution to place direct backlinks at the top of your respective Page. Since Google boosts ranking for webpages which link to relevant internet sites – and penalizes pages which link to irrelevant web pages or that add a great number of inbound links too suddenly – posting hyperlinks in status updates can be quite an effective and reliable approach to better rank your Facebook Page.

You can find 2 methods to submit hyperlinks:

a. Including the URL within the text of the status update itself.

b. Using the ‘attach link’ function.

7. Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board

This almost goes without saying, yet it\’s crucial that you regularly spread useful subject matter on the Facebook Page, along with always making use of all offered illustrative fields on every single kind of content shared. When posting images apply lengthy, Bosch 2607335037 Power Tools Battery and key phrase-thick explanations. Use the resources Facebook provides for your entire gain.

8. Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites

Just as a good number of inbound links from high-authority web pages can help improve PageRank for regular internet websites, acquiring inbound links for your Facebook Page may improve its PR as well. You can accomplish this with text backlinks, but Facebook has also developed a badge which it encourages Page managers to utilize.

9. Get Intra-Facebook Inbound Links by Simply Acquiring More Facebook Supporters

The more fans you get, the more backlinks you will have to your own Page inside of Facebook. For Pages with thousands of supporters, the volume of backlinks mounts up.

10. Reinforce Intra-Facebook Linking by Getting Followers to Review and Like Content in Your Stream

Whenever supporters comment or like content in your Facebook Page\’s stream, Facebook links their name back to their own Facebook profile page. Subsequently, once the profile stubs of those supporters who\’ve put up feedback and likes on your own Page are listed, Google will discover more reciprocal links between your Page and your Page\’s followers, which it will see to be a much better relationship. This results in a cycle of enhanced link weight from the listed profile page stubs to your Page.

Article Source: http://www.articlesbase.com/seo-articles/top-10-seo-facebook-strategies-4733433.html

About the Author

www.batteries-company.com – Australia leading battery company for Toshiba laptop batteries, HP laptop batteries, Fujitsu laptop batteries, Olympus camera batteries, Canon camcorder batteries, Makita power tools batteries, Dewalt power tools batteries.

Proper Etiquette For Your Business Power Lunch

By Don Doman

Power lunches don’t just happen. If you leave them to chance you might end up at half-power. As in all business communications, power lunches start well before you sit down to talk . . . or eat.

Here’s what to do before your client arrives for lunch:

          • If it is up to you to suggest the restaurant, have one in mind that will be conducive to conversation. A sports bar just doesn’t make it.
          • Call and make reservations. If you are familiar with the restaurant and the staff, ask for a table that will suit your meeting.
          • Call your client to confirm. Inform the client that reservations have been made under your name.
      • Arrive early so you can make sure everything is in order.
      • Talk to your waitperson and give them your credit card. Learn the waitperson’s name.
      • Look over the menu and decide on your order.
      • Order something non-alcoholic to drink while you wait.
      • Be well aware of your client’s interests so you can easily slide in and out of small talk.
      • Keep your cell phone on vibrate in case your client needs to cancel. This way you’ll not be kept waiting at the table through lunch.

Before you even think about a power lunch you should of course brush up on your table manners. If you are in doubt, and even if you are pretty sure, it never hurts to review proper dining etiquette. One of my favorite etiquette training programs is called The Art of Dining: The Business Lunch. The video covers the basics and acts as a good reminder for the steps involved as well as table manners.

“Hosted by Marjabella Young Stewart, this program dramatically increases your social confidence when dining as a host or guest.

The business lunch includes setting up your appointment, choosing the restaurant, ordering the meal, managing hard-to-handle foods, tipping and ending the meeting. Stewart is internationally known through her television appearances on “Good Morning America” and “The Today Show.”

This video will help stop you from making the wrong moves and pave the way for an enjoyable business lunch that should make good friends and good clients.”

– Ad copy for The Art of Dining: The Business Lunch

For less than hundred dollars this wonderful training video will repay you many times over. You can share the video with your fellow employees, or keep it to yourself.

The next step involved in the business or power lunch begins when your client arrives. The waitperson will probably show your client to your table and then take drink orders.

  • If your client orders an alcoholic drink you should consider ordering one, but no more.
  • The time it takes for the waitperson to reappear is time for small talk about the food, about the weather, about the client’s interests.
  • If the client asks what’s tasty and well prepared at the restaurant, you can offer your favorites.
  • While the client looks over the menu, turn your cell phone completely off.
  • When the waitperson returns ask them to list the specials, and place your order.
  • After the order has been placed you may begin talking about business.

Enjoy the meal, enjoy the conversation, and enjoy your business dealings. You both should be in a good mood following a well thought-out business power lunch.

Don Doman is a published author, video producer, and corporate trainer. He owns the business training site Ideas and Training (http://www.ideasandtraining.com), which he says is the home of the no-hassle “free preview” for business training videos. He also owns Human Resources Radio (http://www.humanresourcesradio.com), which broadcasts HR and business training information, program previews, and training samples from some of the world’s great training speakers twenty-four hours a day. You can listen and learn on Human Resources Radio.

Turn Prospects into Paying Clients

by Ali Brown

As a small business owner, you know that keeping your marketing funnel –your stream of prospects– full is essential for sustaining your business. I’ve spoken often of the merits of:

  • Building your contact list of potential clients/customers
  • Communicating regularly through an ezine (email newsletter)
  • Posting valuable content on your blog
  • Connecting through social media marketing (Facebook, Twitter, etc.)

If you’re doing all this, but still struggling to convert prospects into customers, here are some additional strategies for you to implement:

Back to basic methods work:

1. Call. Sometimes we get so wrapped up with our status updates, tweets and email broadcasts that we forget the most personal connection that you can make with someone: calling them up and having a live conversation. Don’t go for the hard sell though, instead connect and listen.

2. Send a personal note. In a mail box full of bills and ads, a hand-written personal note is golden. If you have a special event or promotion to tell someone about, consider the personal touch of a hand written note.

3. Invite someone to coffee. Face to face bonding goes a long way for making a favorable impression. Host a coffee for one or more contacts, and find out what they’re up to, and share your latest projects as well.

See people in person:

1. Host an event. Give people an excuse to get out of the house, break out a new pair of shoes, and mingle with colleagues. From an intimate gathering to a big production, you’ll make a big splash by bringing people together to connect and collaborate. Make it worth their while to attend by offering a discount, incentive, or complimentary information.

2. Invite the locals. Speaking engagements are terrific list builders, and when you do speak, whether it’s at the local chamber or a larger event, let everyone know. Send out a targeted email to your prospective customers in that area, and they’ll feel special and want to attend. Similarly, if you are attending an event, let your contacts know that you are going and that you hope to see them there.

Get more personal:

1. Send a personal email. You’re probably using an email broadcasting system, and that’s great, but it’s even better to regularly reach out to your top prospects with personal emails.

2. Survey your prospect’s needs. If what you’re doing isn’t working, find out why. Survey your potential customers personally by phone, or set up a survey (Check out Survey Monkey) and email it to your customers. Keep the survey short, carefully select your questions, and get assistance from a pro if you need it. Reward them in some way for taking the survey, and you’ll get better results.

3. Be super-responsive. It’s all about connecting with the people on your list to build their trust over time. One way to achieve that is to respond to every email, Facebook post, and Twitter tweet that you can possibly manage, and within 48 hours. (You may need an assistant or a team to help you with this.) Even though you can’t make everyone happy, respecting them with courtesy will make a lasting impression.

Offer them more:

1. Present bonuses. Add bonuses to your sales page if your customers sign on by a certain date.

2. Offer discounts. Make discounts available for certain circumstances to entice buyers.

3. Extend deals. Everyone loves a deal, so join forces with a joint venture partner, and offer customers a two-for-one offer.

4. Provide fast action bonuses. Reward early purchasers with fast action bonuses of special gifts.

5. Hold a drawing. Enter all customers in a contest for an enticing grand prize.

6. Make it easy. Deliver stellar customer service that makes doing business with you a pleasure by devising ways to make it easier for them. (Example: If a customer has just purchased a spot at your event, offer to make their room reservation for them.)

Be generous:

1. Deliver fabulous content. Make sure that your ezine, blog, Facebook, etc. has valuable content your readers can use, so they want to stay connected with you.

2. Reward referrals. Word of mouth from existing customers can be your most effective sales tool. Reward clients who refer you by offering referral fees, or better yet, create an affiliate program.

3. Offer options. Provide products and programs for every level of customer. Even though entry-level programs can be a “loss leader,” it’s a way to get people in the door, build trust, and eventually this pool of people may join at a higher level later.

Connect in every way:

1. Friend them. Create a Facebook Fan page that’s attractive to prospects and “friend” everyone and reinforce connections.

2. Follow them. Create a Twitter account and tweet away. Provide leading edge and engaging messages that attract followers.

3. Share. Share personal snippets of your life to keep people engaged with you to create a relationship.

As the economy continues to pick up, those who go the extra mile with their prospective clients will enjoy a higher customer conversion rate. Be personal and generous, offer fabulous incentives, informative content, and connect in a variety of ways. Then watch you sales lift and your spirits soar.

© 2010 Ali International, LLC

Self-made entrepreneur and Inc. 500-ranked CEO Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE weekly articles and advice at www.AliBrown.com

Workplace Humor: Are We Having Fun Yet?

By Allen Klein, MA, CSP (aka Mr. Jollytologist®)

“If you want creative workers, give them enough time to play.”

– John Cleese

Work places are not necessarily fun places. Yet research has found that people who have fun at work are apt to be more productive and have a lower rate of absenteeism.

How to add some fun to a not-so-funny workplace is, of course, a challenge. A recent issue of Inc. magazine, however, gave some clues of how to do just that. Some of their suggestions and examples are below.

  • First, identify people at your organization who share some common traits such as having attended the same college, bike to work, or perhaps have the same first and last names that begin with the same letter. Then, bring one group together at a time and see if they can determine the common denominator.
  • Doing spring cleaning in your office? Make that fun too by offering prizes for the oldest or strangest or funniest items to emerge from the clutter. The most fossilized food gets a special prize.
  • Post a cartoon, without it’s caption, or photograph over the copier each day. Have employees add a funny caption on a piece of paper underneath the photo or cartoon.
  • For a great social lubricant at meetings, or a way of getting to know new employees, ask everyone to write down two facts about themselves that are true and one that isn’t. Then have people try and guess which is the fib.
  • Hold a food fest. Have something like a cookie contest or barbecue rib-off. Ask employees to bring their favorites in those categories and have judges or customers select the best.
  • One company, P. J. Salvage in Irvine, California, lightens up their staff’s workload by providing tea and scones every afternoon at three.
  • Another company, Sub Pop Records in Seattle, Washington, once hired a pet psychic for a day. Employees brought in their furry friends for an analysis session.

As the Inc. magazine article shows, there are lots of ways to add more fun to dull workdays. But you’ve got to plan them. Sometimes fun takes a little bit of work.

Allen Klein is a professional speaker and author of The Healing Power of Humor. He can be reached at humor@allenklein.com

Improve Lead Potential From Any Event

Do you enjoy business networking?  Most people have strong feelings, positive or negative.  Yet even if it’s not your idea of fun, networking is a required activity for anyone hoping to succeed.  In this article, I will share some tips and ideas that I have read or otherwise collected to help you enjoy networking, and improve the lead potential from any event.

It is helpful to think of networking events as the beginning of a relationship.  The chance of selling your product or service to someone at that moment is less than 5%.  So why not try for a more likely scenario?

Networking events are ideal forums for you to be your best self.  We prefer to do business with people with whom we feel comfortable, and whom we believe are competent and confident in their abilities.  If you want to attract quality referrals, you simply act confident, competent, and comfortable in the networking situation.  I have listed some ways to project these traits, with some guardrails against going overboard.  Once you’ve mastered these techniques, your confidence and networking success will soar.

Confidence – People lose confidence when they don’t know how a game is played.  In the game of networking, preparation increases confidence. Take 15 minutes the day before an event, and look for information about the sponsoring organization, venue, and featured speaker.  Many invitations will show the guest list, enabling more research.  You may be able to develop a list of people you would like to meet.

Another way to increase confidence is to prepare a current event opener.  Look at the day’s news and find a story to share.  Make sure it is non-controversial and not negative, so the memory of your conversation is positive.

Lastly, prepare a 15-second (max) message that describes the benefits of your product or service.  Not a detailed description of the features or processes, but a clever summary of the good things that result from using your service.  Think of this message as the outer layer of an onion.  If you pique someone’s interest, they will ask a follow up question, and another.  If you bore them with a 60-second description, most likely, they will look for ways out of the conversation.  These longer messages are intended for referral groups, where people are expecting to listen to a lengthy message.  Make a shorter one for networking purposes.

Competence – Obviously, no one at a networking event will truly know how good you are.  We use our own experience talking casually and project what it would be like to work with you.  We typically want someone passionate about what they do, who wants to help.  So think about your services, and what information you share that would help others.

I recently attended an event and talked with the owner of a nearby bed & breakfast.  She informed me that her inn offered fellow Association members a discount or free upgrade for our visitors.  A few weeks later, I found out friends were planning a visit, and I was able to make the connection.

You are viewed as competent simply be remembering the names new people you meet.  If names are not your strong point, form a habit to repeat someone’s name when you meet them.  Even if they notice, they will see it as a sign of respect.

For those whom you may not meet, show your best self by standing tall.  Posture and eye contact are seen as proxies for competence and confidence.

Comfortable – For most people, being at ease around strangers is not natural.  You can help your own cause with some easy steps, starting with what to wear.  Wear a jacket that has pockets above your waist, so you can store business cards there.  Don’t store business cards below your belt, and don’t write on someone’s card in their presence.  Think of business cards as valuable photos, you wouldn’t write on someone’s photo, would you?  And remember your own card is also “currency.” Make sure someone wants your card before you give it.

Another way to display confidence is to slow down your body movements.  Fast, jerky motions are associated with nervous behavior.

Make yourself comfortable for others to approach. Do not allow your hand to go above your shoulders to rub your ears, hair, note, mouth, or eyes.  This may make someone reluctant to shake your hand.  This tip is harder than it sounds!

Try a couple of these ideas, and let me know what you think.  The world of business etiquette is vast and varied, so feel free to share your favorites with readers.

To use this article in your newsletter or blog- you must include the following: Patricia Guerzo, President of GBSC, is an accomplished business executive with a proven record of enhancing bottom line results.  http://guerzo.com

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